Wouter Kleinsman is a High-Performance Coach, Business Coach, Entrepreneur and Speaker
Wouter knows what it’s like to live with fears and uncertainties in a world where mediocre (being mediocre) is the norm. Immediately after his education, he ventured into business life to make his own way: away from the 9 to5 mentalities, and away from a life where you are not the boss and where you mainly lead a life according to the rules of others instead of how you want it (2011).
In 2012 he took the leap and became a full-time entrepreneur and took his life fully into his own hands. In the first year, Wouter was asked by RTV Oost (a local TV channel) if they could follow him as an entrepreneur for a television series. Wouter was then positioned as a social media expert in that TV broadcast. He advised various companies in the field of social media marketing and was also asked to speak at various conferences and events.
After advising various companies in the social media field for a year, Wouter soon discovered that his clients could get more business if he showed them other ways to make themselves known, using different channels of advertising. Social media alone isn’t enough. That is why he went deeper into things like online marketing, media psychology, sociology and other important marketing subjects, so that he could better serve his customers.
In 2013, Wouter started advising companies within the field of online marketing. He ran a large number of campaigns for companies that did not have the required capacity and/or expertise to promote their business and was regularly asked to be a keynote speaker during conferences. and events.
His company grew year after year, but Wouter nevertheless ended up in less pleasant situations. Through those worse periods, he learned that business life could be a real roller coaster. For example, your order book is packed for months and you can hardly accept any new clients, and then out of nowhere, it’s suddenly awfully quiet. Another example; you have awesome clients that you love to work with and then some clients that don’t even want to pay and you find yourself in the middle of an annoying collection process to get your €16,000 that’s owed! Wouter realized that as an entrepreneur you always have to keep working on yourself and your company in order to continue to grow. Standing still is not an option.
From 2013 Wouter invested a lot of time in figuring out ways to get the most out of every single day. He implemented fixed daily routines, experimented with tweaking his lifestyle and he could be found in the gym every day to work on his fitness and health.
2015 – 2016
Wouter obtained his NLP Practitioner certificate in 2015 and in 2016 he participated in a training event with the world famous Tony Robbins in London. From that day on he started to pay more and more attention to his personal development: from eating paleo to committing to meditation, reading daily affirmations, journaling and so on. Although he was working hard on his daily routines and how to spend his time wisely so that he could spend quality time on each life area, at this moment he still felt pressured and stressed with his workload and just couldn’t seem to find balance. At the time, Wouter was still working as an online marketing expert, working for various companies and spoke regularly at events.
At the end of 2017, Wouter met the love of his life (Victoria McDonald) in Egypt when he decided to go on holiday alone. He had consciously opted for a journey on his own because as an entrepreneur he was always very busy. As a result, no matter how much he tried to plan it, he was unable to spend enough time on himself and he was living from day to day. From that day on in Egypt his life changed completely. Victoria was far from a holiday romance and so every week he travelled to England to see her, and in between, he worked for his customers. He immediately learned how important it was to have a clear life strategy. Otherwise, due to his girlfried and the travel involved each week, he would be inclined to focus solely on his relationship. This would surely affect his company, other relationships, fitness and health.
In addition to his work as an online marketing expert, Wouter invested even more time in personal development. He felt that much more could be gained from his business and his life if only he knew how to tweak his lifestyle. He, therefore, came into contact with Brendon Burchard in 2017, and in the course of 2018, he decided to be certified at the end of April 2019 as the very first official High-Performance Coach in The Netherlands.
Now Wouter has learnt the best strategies to get the most out of every area of his life. Today, Wouter coaches many top entrepreneurs, DGAs and CEOs to help them get the most out of their lives and business. In order to continuously maintain his knowledge in the field of online marketing and personal development, he still works for various companies as an online marketing expert. He helps them develop marketing strategies and conduct online campaigns. Wouter’s personal goal is to guide as many top entrepreneurs as possible into a high-performance life and entrepreneurship (for example through coaching, speaking and retreats), because he knows how much a high-performance life means to him and how much value it brings. He wants to share that experience with other top entrepreneurs.
Wouter was a guest speaker at TedX in 2018 educating his audience about how important it is to be authentic in a sea of coaches that only chase the money. Wouter is different. He wants to help people to change their lives and skyrocket their happiness, not just promise ridiculous false incomes and overnight successes. In the spring of 2019, he became certified by Brendon Burchard as a High-Performance Coach.